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Google Ads

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Bing Ads

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Free PPC Consultation

AdWords / PPC Management

Often businesses think Google AdWords are simple to handle till the point past they have actually blew up thousands of dollars on Google Ads. AdWords outright appears simple and straight forward. After all what rocket science do you need to write five to six words of ad to attract the crowd? Even better, if with extra cost you manage to get your AdWord placed on top of the Google search result. Such kind of placement can easily give you thousands of visitors a day. But that kind of placement usually cost much more than your usual bid cost.

AdWords Management

Often businesses think Google AdWords are simple to handle till the point past they have actually blew up thousands of dollars on Google Ads. AdWords outright appears simple and straight forward. After all what rocket science do you need to write five to six words of ad to attract the crowd? Even better, if with extra cost you manage to get your AdWord placed on top of the Google search result. Such kind of placement can easily give you thousands of visitors a day. But that kind of placement usually cost much more than your usual bid cost.

PPC Display Ads

Display Advertisements are yet another most commonly used marketing campaigns. Display Ads are everywhere and every site you visit, you will see Ads popping up before your eyes. One of the best things about Display Advertisements is that it tracks the user’s behaviour so that it can generate the Ads; users are more likely to click. Display Ads are also sometimes called as Banner Ads due to their banner like appearances.

Microsoft Ads Service

Bing is Now Microsoft Ads, While there’s no disputing that Google is the dominant search engine, there are significant advantages for digital marketers using Bing Advertising alongside, if not instead of Google. Bing Advertising can not only help your business reach a new audience but also increase your return on advertising spend (ROAS), as Bing Advertising campaigns typically have lower costs-per-click (CPC) and costs-per-acquisition (CPA) than Google. In addition, Bing has released detailed demographic data on its 145 million active users and depending on the products and services that you’re promoting, the audience that you can reach on Bing may be more suitable. Digital Squad has worked extensively with Bing Advertising and we know that in order to be effective, you do not simply replicate an existing Google Ads campaign. We use our detailed knowledge of the platform to tailor our ads to suit the unique audience on Bing.

The Power of Remarketing in PPC

Creating and running remarketing campaigns through Pay Per Click (PPC) advertising is an effective way to drive prospective clients back to your web site for conversion opportunities. Advertise campaigns possess the possibility to provide an important piece of revenue for on-line businesses. Users who’ve already visited a specific web site are likely to be more engaged- searching more pages and convert more often when coming back to an internet site after their first time. Having said that, advertise could be an incredibly successful promotion tactic when working to increase the Return on investment of your pay-per click advertising efforts. While remarketing could be a strong method for on-line marketers, setting up your first campaign could be challenging which is the reason we’ve supplied perhaps a step-by step look at how to make your first remarketing campaign

How Effective in Mobile PPC

Google searches on mobile devices outnumber those made on laptop or desktop computers and that gap continues to grow. This means that you’re likely losing money if you’re not advertising to mobile traffic in your PPC accounts. However, you need to do it right or you’re likely leaving money on the table. Users searching on a mobile phone often have different behaviors than users searching on a computer. For instance, users reference their phone to ask a question or do some quick research more often than on their laptop out of convenience. These differing behaviors mean you shouldn’t target a paid SEM campaign to mobile users the same way you would with computer users. There are several factors and features you should take advantage of to target mobile users more effectively. If you don’t, you increase your chances of losing out to your competitors and wasting money.

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The PPC campaign audit grades your pay per click campaigns based on key metrics such as Quality Score, impressions, and CTR.

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We offer a full stack of digital services

We help Indian based brands grow faster with cost-effective and measurable marketing. Our innovative & strategic process regularly delivers triple figure growth for companies with an appetite for success.

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